Oh S*%t--Summer is Coming Challenge

Why relying on your own willpower won’t work -- and what to do instead to get in shape by Memorial Day.

It happens lots of people.

You jump into a fitness routine.

You hit the gym hard.

You finally get up early for that morning run.

It lasts for maybe a couple weeks. And then….nothing. The whole thing fizzles out and you fall short of your goals. Ever wonder why that happens?

Simply having the desire and intention to lose weight is not enough to get lasting results. Here are some common mistakes that people make when setting their goals for weight loss:

  • Going it alone. Let’s be honest, it kind of sucks when you’re the only one focused on your mission to drop pounds and become sexy as hell. It feels lonely. It gets boring. You are much more likely to achieve your goals if you have an accountability partner, friendly rival, or group with the same goals as you.
  • Extremely lofty goals. After a period of intense focus on your goal, you start to lose willpower. Life seems to get in the way. Keeping that high level of focus for 365 days is extremely difficult. It leaves no room for mistakes. If you set goals that are too ambitious, you’ll fall short.
  • No plan. How are you supposed to get to the gym, drink all your water, meal prep, eat healthy, get 8 hours of sleep per night, if you don’t have a plan? Those who fail to plan, plan to fail.
  • Lack of honesty. Sometimes you’ve got to look yourself in the eye and ask if the goal you set is really important enough to invest all that time and energy. Are you losing the weight because YOU want to? Or are you doing it because someone else is pressuring you? What is your deep emotional reason for changing, and why is it personally important?
  • Time management. We’re all busy people with a million things competing for our time and attention every day. Hitting your weight loss goal is going to take time and attention. How are you going to carve out time from your busy schedule for workouts and healthy meals?
  • Wrong perspective. Does writing a SMART goal (specific, measurable, achievable, realistic, time-sensitive) make you more likely to achieve a goal? Probably not, to be completely honest. Writing a SMART goal simply shows that you are good at writing sentences! It does not increase motivation.

So what’s a better way to hit your fitness goals?


How can you become the best version of yourself?


Focus on one primary goal for 60-90 consecutive days.

Do a group challenge with support and friendly competition. Find accountability with like-minded people, who want to be healthy and fit.

Set realistic goals. Goals that are focused on behaviors instead of outcomes are more achievable. You can’t control how many pounds you lose in three months. But  you can control your daily habits and choices.

Make a plan that will optimize your days and make fitness a habit that lasts.  

Find the deep emotional, personal reason for why you want to change your body. Visual cues can help. It could be an inspirational photo or or even be a gorgeous dress that you want to fit into. It can be an outdoor excursion or athletic event that you want to participate in. These can help you focus on your goal.

Are you interested in getting in shape for summer, but are not sure where to start?

I have just the thing.

The Oh S*&t Summer Is Coming Challenge will be kicking off March 20. It will help you get in the groove again and stay there.

You will come out more sexy, confident, and comfortable in your own skin.

You will go to the beach, lake, or pool without feeling like you have to cover everything up because you’re ashamed and uncomfortable with the way you look.

You’ll learn and implement methods to shrink that stubborn belly fat. You’ll lose inches all over, but the results will be most pronounced in your love handles, muffin top, or beer gut!

Speaking of belly fat...reducing abdominal girth dramatically lowers your risk of diabetes, and death by sudden heart attack or stroke. When you have a lot of extra fat around the middle and have a bulging stomach, you are carrying a lot of visceral fat. This is fat that is hiding deep underneath your skin and wraps itself around your internal organs (your liver, pancreas, and intestines).

This mass of gel-like fat in your abdomen is not inert and harmless. It’s a silent killer.

It’s doing more than making your pants fit tight. It’s emitting hormones and inflammatory molecules that are the root of many chronic diseases. If you have excess visceral fat, you are at a much higher risk of dementia, diabetes, coronary heart disease, stroke, cancer, arthritis, sexual dysfunction, depression, and sleep disorders.

If you ask me, any and all of those diseases are a pain in the ass.

Not to mention expensive! Can you imagine the medical bills for doctor visits, medication, surgeries, and hospital visits? You either pay a small price for changing now, or you pay a big price later.

Got kids, a spouse, or family? If you want to stay around for them and be a healthy, vibrant, and energetic version of yourself, the time to take action is now.

You’ll have a weight loss expert (me!) guiding you along the way.

You’ll get a workout plan, nutrition guidance, and learn the right mindset to crush your weight loss goal by the end of 8 weeks.

The total cost to you for the eight week program is $200 (A discount is available for family and current Zenfit clients.)

What are you waiting for? Let’s make this summer YOUR time to become the confident and healthy person that you are meant to be.